In summer 2022, Berkey Filtration launched a brand new logo, marking a significant turning point in the evolution of the brand. The new logo design focuses on simplicity and cleanliness while reinforcing the Berkey® brand identity.
The logo is based on a minimalist but powerful concept: an elegant rectangle that carefully encapsulates the name "Berkey®". The choice of a rectangle for the frame expresses the strength and reliability of Berkey water filtration systems, highlighting their commitment to quality and durability.
This logo update also reflects a strategic decision by water filter manufacturer Berkey. By withdrawing from previous names such as "Berkey® by NMCL" and "New Millennium Concepts, Ltd", as well as "NMCL", the company aims to focus more on the core brand, "Berkey®". This clearer direction allows the brand to strengthen its recognition in the market and to communicate the excellence of its products more effectively.
In short, Berkey Filtration's new logo embodies modernity, quality and the company's focus on its flagship product, while offering a clean design that evokes confidence and efficiency. Consumers can expect to see this logo on new Berkey water filtration systems, symbolizing the brand's continued commitment to innovation and improving water quality for its customers.
New logo:
Old logo
